大众传播学, 传播管理学, 工业联系, 资讯传播学, 媒体创意学

学士课程

BACHELOR OF ARTS (HONOURS) IN MEDIA AND COMMUNICATION STUDIES

亚太科技大学学士文凭 / 亚太科技大学 - 德蒙福特大学 双文凭学位

马来西亚学术资格鉴定机构

3 年/6学期

March, June, September, November

• 亚太科技大学 （武吉加里尔）

Degree Level 1:
Intercultural Communication
Introduction to Graphic Design
Digital Illustration
Marketing Fundamentals, Consumer Behaviour and Creative Practice
Fundamental of Entrepreneurship

Specialised Modules

Core Concepts in Communication Theories
Principles of Advertising
Contemporary Media Studies
Public Relations 1

Degree Level 2:
Visual Culture
Innovation Processes

Specialised Modules

Strategic Event Planning and Management
Public Relations 2
Social Media
Researching Media and Communication
Journalism
Political Communication

Elective Modules (Choose 1)

Copywriting and Creative Direction
Digital and Experiential Advertising

Degree Level 3:
Integrated Marketing Communications Practice
Venture Building

Specialised Modules

Crisis Communications
Audiences and Fandom
Investigations in Media and Communication Studies
Broadcast Journalism
Global Advertising Practices
Media and Communication Project

Elective Modules (Choose 1)

Communication Audit and Strategy
Persuasive Copywriting

Political Communication, Digital and Experiential Advertising, Communication Audit and Strategy, Integrated Marketing Communications Practice