Asia Pacific University of Technology & Innovation
Asia Pacific University of Technology & Innovation

Asia Pacific University of Technology & Innovation

亚太科技大学

BACHELOR OF ARTS (HONOURS) IN MEDIA AND COMMUNICATION STUDIES

Introduction

Discipline
Mass Communication, Communication Management, Corporate Communication, Information and Communication, Creative Media
Program
Bachelor's Degree Program
Qualification Awarded
BACHELOR OF ARTS (HONOURS) IN MEDIA AND COMMUNICATION STUDIES
Awarding Institution
Asia Pacific University (APU) Degree Award / APU-DMU Dual Degree Award
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
3 Years/6 Semesters
Intake
March, June, September, November
Class Location
  • Asia Pacific University of Technology & Innovation (Bukit Jalil)

Course Syllabus

Major Subjects
Degree Level 1:
-Intercultural Communication
-Introduction to Graphic Design
-Marketing Fundamentals, Consumer Behaviour and Creative Practice
-Digital Illustration
-Core Concepts in Communication Theories
-Principles of Advertising
-Contemporary Media Studies
-Principles of Public Relations

Degree Level 2:
-Visual Culture
-Managing Creativity and Innovation
-Strategic Event Planning and Management
-Public Relations Strategies and Tactics
-Social Media
-Researching Media and Communication
-Journalism
-Political Communication OR Digital and Experiential Advertising (Choose one)

Degree Level 3:
-Crisis Communications
-Persuasive Copywriting
-Audiences and Fandom
-Investigations in Media and Communication Studies
-Broadcast Journalism
-Global Advertising Practices
-Media and Communication Project
-Communication Audit and Strategy OR Integrated Marketing Communications -Practice (Choose one)
Elective Subjects
Political Communication, Digital and Experiential Advertising, Communication Audit and Strategy, Integrated Marketing Communications Practice

Entry Requirement

Direct Entry to Degree Level 1:
• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent.
• 2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/IGCSE or its equivalent.
• 5 Grade B’s in UEC including English.
• Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/ O-Level/ IGCSE or equivalent.

Direct Entry to Degree Level 2:
• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

Course Fees

Budget
< RM90000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
RM 87,000
Application Fee
RM800
Other Fees
Library Deposit(refundable)/ RM500

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Student Services Department - info@apu.edu.my
Contact Number: 03-8996 1000

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