Introduction

Discipline

Mass Communication, Communication Management, Corporate Communication, Information and Communication, Creative Media

Program

Bachelor's Degree Program

Qualification Awarded

BACHELOR OF ARTS (HONOURS) IN MEDIA AND COMMUNICATION STUDIES

Awarding Institution

Asia Pacific University (APU) Degree Award / APU-DMU Dual Degree Award

Recognition of Qualification

Malaysian Qualifications Agency (MQA)

Course Duration

3 Years/6 Semesters

Intake

March, June, September, November

Class Location

Asia Pacific University of Technology & Innovation （Bukit Jalil）

Course Syllabus

Major Subjects

Degree Level 1:
Intercultural Communication
Introduction to Graphic Design
Digital Illustration
Marketing Fundamentals, Consumer Behaviour and Creative Practice
Fundamental of Entrepreneurship

Specialised Modules

Core Concepts in Communication Theories
Principles of Advertising
Contemporary Media Studies
Public Relations 1

Degree Level 2:
Visual Culture
Innovation Processes

Specialised Modules

Strategic Event Planning and Management
Public Relations 2
Social Media
Researching Media and Communication
Journalism
Political Communication

Elective Modules (Choose 1)

Copywriting and Creative Direction
Digital and Experiential Advertising

Degree Level 3:
Integrated Marketing Communications Practice
Venture Building

Specialised Modules

Crisis Communications
Audiences and Fandom
Investigations in Media and Communication Studies
Broadcast Journalism
Global Advertising Practices
Media and Communication Project

Elective Modules (Choose 1)

Communication Audit and Strategy
Persuasive Copywriting

Elective Subjects

Political Communication, Digital and Experiential Advertising, Communication Audit and Strategy, Integrated Marketing Communications Practice

Entry Requirement

Direct Entry to Degree Level 1:
STPM
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent.

A-Level
2 Passes (Grade A-D) in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/ IGCSE or its equivalent.

UEC
5 Grade B’s in UEC including English.

Matriculation/Foundation
Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/O-Level/IGCSE or equivalent.

Entry to Level 2 of the Degree

Diploma
• A Diploma and its equivalent with a minimum CGPA of 2.0 and a Credit in English at SPM/O-Level/IGCSE or its equivalent.

• Diploma in Media & Communication or its equivalent with a minimum CGPA of 2.0.

Course Fees

Budget

< RM90000 (estimated total amount of the tuition and miscellaneous fees for the entire program)

Tuition Fee

RM99,800

Application Fee

RM800

Other Fees

Library Deposit(refundable)/ RM500

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Student Services Department - info@apu.edu.my
Contact Number: 03-8996 1000

Asia Pacific University of Technology & Innovation