Introduction

Discipline

Mass Communication, Communication Management, Corporate Communication, Information and Communication, Creative Media

Program

Bachelor's Degree Program

Qualification Awarded

BACHELOR OF ARTS (HONOURS) IN MEDIA AND COMMUNICATION STUDIES

Awarding Institution

Asia Pacific University (APU) Degree Award / APU-DMU Dual Degree Award

Recognition of Qualification

Malaysian Qualifications Agency (MQA)

Course Duration

3 Years/6 Semesters

Intake

March, June, September, November

Class Location

Asia Pacific University of Technology & Innovation （Bukit Jalil）

Course Syllabus

Major Subjects

Degree Level 1:
-Intercultural Communication
-Introduction to Graphic Design
-Marketing Fundamentals, Consumer Behaviour and Creative Practice
-Digital Illustration
-Core Concepts in Communication Theories
-Principles of Advertising
-Contemporary Media Studies
-Principles of Public Relations

Degree Level 2:
-Visual Culture
-Managing Creativity and Innovation
-Strategic Event Planning and Management
-Public Relations Strategies and Tactics
-Social Media
-Researching Media and Communication
-Journalism
-Political Communication OR Digital and Experiential Advertising (Choose one)

Degree Level 3:
-Crisis Communications
-Persuasive Copywriting
-Audiences and Fandom
-Investigations in Media and Communication Studies
-Broadcast Journalism
-Global Advertising Practices
-Media and Communication Project
-Communication Audit and Strategy OR Integrated Marketing Communications -Practice (Choose one)

Elective Subjects

Political Communication, Digital and Experiential Advertising, Communication Audit and Strategy, Integrated Marketing Communications Practice

Entry Requirement

Direct Entry to Degree Level 1:
• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent.
• 2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/IGCSE or its equivalent.
• 5 Grade B’s in UEC including English.
• Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/ O-Level/ IGCSE or equivalent.

Direct Entry to Degree Level 2:
• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

Course Fees

Budget

< RM90000 (estimated total amount of the tuition and miscellaneous fees for the entire program)

Tuition Fee

RM 87,000

Application Fee

RM800

Other Fees

Library Deposit(refundable)/ RM500

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Student Services Department - info@apu.edu.my
Contact Number: 03-8996 1000

Asia Pacific University of Technology & Innovation