亚太科技大学
亚太科技大学

Asia Pacific University of Technology & Innovation

亚太科技大学

媒体与传播研究（荣誉）学士学位

简介

学科
大众传播学, 传播管理学, 工业联系, 资讯传播学, 媒体创意学
课程
学士课程
颁发资格
BACHELOR OF ARTS (HONOURS) IN MEDIA AND COMMUNICATION STUDIES
颁发机构
亚太科技大学学士文凭 / 亚太科技大学 - 德蒙福特大学 双文凭学位
资格承认
马来西亚学术资格鉴定机构
修习时间
3 年/6学期
招生日期
March, June, September, November
上课地点
  • 亚太科技大学 （武吉加里尔）

课程内容

主修科目
Degree Level 1:
-Intercultural Communication
-Introduction to Graphic Design
-Marketing Fundamentals, Consumer Behaviour and Creative Practice
-Digital Illustration
-Core Concepts in Communication Theories
-Principles of Advertising
-Contemporary Media Studies
-Principles of Public Relations

Degree Level 2:
-Visual Culture
-Managing Creativity and Innovation
-Strategic Event Planning and Management
-Public Relations Strategies and Tactics
-Social Media
-Researching Media and Communication
-Journalism
-Political Communication OR Digital and Experiential Advertising (Choose one)

Degree Level 3:
-Crisis Communications
-Persuasive Copywriting
-Audiences and Fandom
-Investigations in Media and Communication Studies
-Broadcast Journalism
-Global Advertising Practices
-Media and Communication Project
-Communication Audit and Strategy OR Integrated Marketing Communications -Practice (Choose one)
选修科目
Political Communication, Digital and Experiential Advertising, Communication Audit and Strategy, Integrated Marketing Communications Practice

入学资格

Direct Entry to Degree Level 1:
• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent.
• 2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/IGCSE or its equivalent.
• 5 Grade B’s in UEC including English.
• Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/ O-Level/ IGCSE or equivalent.

Direct Entry to Degree Level 2:
• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

课程费用

预算
< RM90000 （全课程学杂费预计总额）
学费
RM 87,000
申请费
RM800
其它费用
Library Deposit(refundable)/ RM500

以上列出的费用仅供参考，欲获取准确的学杂费资讯，请点击查询

课程咨询

APU学生事务部 - info@apu.edu.my
电话: 03-8996 1000

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