Asia Pacific University of Technology & Innovation
Asia Pacific University of Technology & Innovation

Asia Pacific University of Technology & Innovation

亚太科技大学

BACHELOR OF ARTS (HONS) IN MARKETING MANAGEMENT

Introduction

Discipline
Marketing Management
Program
Bachelor's Degree Program
Qualification Awarded
BA (HONS) IN MARKETING MANAGEMENT
Awarding Institution
Asia Pacific University (APU) Degree Award / APU-DMU Dual Degree Award
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
3 Years/6 Semesters
Intake
March, June, September, November
Class Location
  • Asia Pacific University of Technology & Innovation （Bukit Jalil）

Course Syllabus

Major Subjects
Degree Level 1:
Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Digital Thinking and Innovation
Fundamentals of Entrepreneurship
Business Law
Marketing
People Management
Quantitative Skills

Degree Level 2:
Behavioral Science in the Organisation
Business Ethics and Governance
Creativity and Innovation
Critical Thinking in Management
International Cultures and Communications
Business Research Methods
Marketing Intelligence and Research
Integrated Marketing Communications 1
B2B Marketing
Digital Marketing
Delivering Customer Value
Consumer Behaviour

Degree Level 3:
Brand Management
Building Customer Relationship
Global Marketing
Innovation Management and New Product Development
Integrated Marketing Communications 2
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Leadership Theory and Practice
Retail Marketing Management
Strategic Marketing Planning

Entry Requirement

Direct Entry to Level 1 of the Degree:
• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
• 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
• 5 Grade B’s in UEC with a Pass in Mathematics and English.
• Passed Foundation programme (minimum CGPA of 2.0).

Direct Entry to Level 2 of the Degree:
• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

Course Fees

Budget
< RM100000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
RM92,500
Application Fee
RM800
Other Fees
Library Deposit(refundable)/ RM500

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Student Services Department - info@apu.edu.my
Contact Number: 03-8996 1000

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