亚太科技大学
亚太科技大学

Asia Pacific University of Technology & Innovation

亚太科技大学

市场管理学荣誉学士学位（专攻数码营销）

简介

学科
行销管理学
课程
学士课程
颁发资格
市场管理学荣誉学士学位
颁发机构
亚太科技大学学士文凭 / 亚太科技大学 - 德蒙福特大学 双文凭学位
资格承认
马来西亚学术资格鉴定机构
修习时间
3 年/6学期
招生日期
March, June, September, November
上课地点
  • 亚太科技大学 （武吉加里尔）

课程内容

主修科目
Degree Level 1:
Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Business Law
Digital Thinking and Innovation
Fundamentals of Entrepreneurship
Marketing
People Management
Quantitative Skills

Degree Level 2:
Business Ethics and Governance
Creativity and Innovation
International Culture and Communications
Business Research Methods
Integrated Marketing Communications 1
B2B Marketing
Delivering Customer Value
Consumer Behaviour
Marketing Intelligence and Research
Digital Marketing
Probability & Statistical Modelling
Human-Computer Interaction

Degree Level 3:
Brand Management
Building Customer Relationship
Global Marketing
Innovation Management and New Product Development
Integrated Marketing Communications 2
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Strategic Marketing Planning
Behavioural Science & Marketing Analytics
Enabling Technologies for Digital Marketing

入学资格

Direct Entry to Degree Level 1:
• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
• 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
• 5 Grade B’s in UEC with a Pass in Mathematics and English.
• Passed Foundation programme (minimum CGPA of 2.0).

Direct Entry to Degree Level 2:
• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

课程费用

预算
< RM100000 （全课程学杂费预计总额）
学费
RM92,500
申请费
RM800
其它费用
Library Deposit(refundable)/ RM500

以上列出的费用仅供参考，欲获取准确的学杂费资讯，请点击查询

课程咨询

APU学生事务部 - info@apu.edu.my
电话: 03-8996 1000

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