亚太科技大学
亚太科技大学

Asia Pacific University of Technology & Innovation

亚太科技大学

市场管理学荣誉学士学位（专攻数码营销）

简介

学科
行销管理学
课程
学士课程
颁发资格
市场管理学荣誉学士学位
颁发机构
亚太科技大学学士文凭 / 亚太科技大学 - 德蒙福特大学 双文凭学位
资格承认
马来西亚学术资格鉴定机构
修习时间
3 年/6学期
招生日期
March, June, September, November
上课地点
  • 亚太科技大学 （武吉加里尔）

课程内容

主修科目
Degree Level 1:
Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Business Law
Digital Thinking and Innovation
Fundamentals of Entrepreneurship
Marketing
People Management
Quantitative Skills

Degree Level 2:
Business Ethics and Governance
Innovation Process
International Culture and Communications
Business Research Methods

Specialised Modules

E-Commerce
B2B Marketing
Delivering Customer Value
Consumer Behaviour
Marketing Intelligence and Research
Digital Marketing
Social Media and Communication
Creative Copywriting

Degree Level 3:
Brand Management
Building Customer Relationship
Global Marketing
Integrated Marketing Communications
Venture Building
Digital Strategy and Analytics
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Strategic Marketing Planning
Behavioural Science & Marketing Analytics
Enabling Technologies for Digital Marketing

入学资格

Direct Entry to Level 1 of the Degree
STPM
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.

A-Level
2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.

UEC
5 Grade B’s in UEC with a Pass in Mathematics and English.

Matriculation/ Foundation
Passed Foundation programme (minimum CGPA of 2.0).

Entry to Level 2 of the Degree
Diploma
Successful completion of the APU Diploma or
Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
(Subject to the approval of the APU Academic Board)

课程费用

预算
< RM100000 （全课程学杂费预计总额）
学费
RM99,800
申请费
RM800
其它费用
Library Deposit(refundable)/ RM500

以上列出的费用仅供参考，欲获取准确的学杂费资讯，请点击查询

课程咨询

APU学生事务部 - info@apu.edu.my
电话: 03-8996 1000

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