Asia Pacific University of Technology & Innovation
Asia Pacific University of Technology & Innovation

Asia Pacific University of Technology & Innovation

亚太科技大学

BA (HONS) IN MARKETING MANAGEMENT WITH A SPECIALISM IN DIGITAL MARKETING

Introduction

Discipline
Marketing Management
Program
Bachelor's Degree Program
Qualification Awarded
BA (HONS) IN MARKETING MANAGEMENT
Awarding Institution
Asia Pacific University (APU) Degree Award / APU-DMU Dual Degree Award
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
3 Years/6 Semesters
Intake
March, June, September, November
Class Location
  • Asia Pacific University of Technology & Innovation （Bukit Jalil）

Course Syllabus

Major Subjects
Degree Level 1:
Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Business Law
Digital Thinking and Innovation
Fundamentals of Entrepreneurship
Marketing
People Management
Quantitative Skills

Degree Level 2:
Business Ethics and Governance
Creativity and Innovation
International Culture and Communications
Business Research Methods
Integrated Marketing Communications 1
B2B Marketing
Delivering Customer Value
Consumer Behaviour
Marketing Intelligence and Research
Digital Marketing
Probability & Statistical Modelling
Human-Computer Interaction

Degree Level 3:
Brand Management
Building Customer Relationship
Global Marketing
Innovation Management and New Product Development
Integrated Marketing Communications 2
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Strategic Marketing Planning
Behavioural Science & Marketing Analytics
Enabling Technologies for Digital Marketing

Entry Requirement

Direct Entry to Degree Level 1:
• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
• 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
• 5 Grade B’s in UEC with a Pass in Mathematics and English.
• Passed Foundation programme (minimum CGPA of 2.0).

Direct Entry to Degree Level 2:
• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

Course Fees

Budget
< RM100000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
RM92,500
Application Fee
RM800
Other Fees
Library Deposit(refundable)/ RM500

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Student Services Department - info@apu.edu.my
Contact Number: 03-8996 1000

Ask Me