Asia Pacific University of Technology & Innovation
Asia Pacific University of Technology & Innovation

Asia Pacific University of Technology & Innovation

亚太科技大学

BA (HONS) IN MARKETING MANAGEMENT WITH A SPECIALISM IN DIGITAL MARKETING

Introduction

Discipline
Marketing Management
Program
Bachelor's Degree Program
Qualification Awarded
BA (HONS) IN MARKETING MANAGEMENT
Awarding Institution
Asia Pacific University (APU) Degree Award / APU-DMU Dual Degree Award
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
3 Years/6 Semesters
Intake
March, June, September, November
Class Location
  • Asia Pacific University of Technology & Innovation （Bukit Jalil）

Course Syllabus

Major Subjects
Degree Level 1:
Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Business Law
Digital Thinking and Innovation
Fundamentals of Entrepreneurship
Marketing
People Management
Quantitative Skills

Degree Level 2:
Business Ethics and Governance
Innovation Process
International Culture and Communications
Business Research Methods

Specialised Modules

E-Commerce
B2B Marketing
Delivering Customer Value
Consumer Behaviour
Marketing Intelligence and Research
Digital Marketing
Social Media and Communication
Creative Copywriting

Degree Level 3:
Brand Management
Building Customer Relationship
Global Marketing
Integrated Marketing Communications
Venture Building
Digital Strategy and Analytics
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Strategic Marketing Planning
Behavioural Science & Marketing Analytics
Enabling Technologies for Digital Marketing

Entry Requirement

Direct Entry to Level 1 of the Degree
STPM
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.

A-Level
2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.

UEC
5 Grade B’s in UEC with a Pass in Mathematics and English.

Matriculation/ Foundation
Passed Foundation programme (minimum CGPA of 2.0).

Entry to Level 2 of the Degree
Diploma
Successful completion of the APU Diploma or
Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
(Subject to the approval of the APU Academic Board)

Course Fees

Budget
< RM100000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
RM99,800
Application Fee
RM800
Other Fees
Library Deposit(refundable)/ RM500

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Student Services Department - info@apu.edu.my
Contact Number: 03-8996 1000

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