Asia Pacific University of Technology & Innovation
Asia Pacific University of Technology & Innovation

Asia Pacific University of Technology & Innovation

亚太科技大学

BACHELOR OF ARTS (HONS) IN DIGITAL ADVERTISING

Introduction

Discipline
Advertising Design
Program
Bachelor's Degree Program
Qualification Awarded
BA (HONS) IN DIGITAL ADVERTISING
Awarding Institution
Asia Pacific University (APU) Degree Award / APU-DMU Dual Degree Award
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
3 Years/6 Semesters
Intake
June, November
Class Location
  • Asia Pacific University of Technology & Innovation （Bukit Jalil）

Course Syllabus

Major Subjects
Degree Level 1:
Introduction To Graphic Design
Principles of Advertising
Client Brief Concept
Marketing Fundamentals, Consumer Behaviour and Creative Practice
Creative Project
Project Management
Digital Illustration
Fundamentals of Entrepreneurship

Elective Modules

Motion Graphics
Public Relations

Degree Level 2:
Social Media
Professional Practice: Client & Agency Management
Brand Strategy & Application
Innovation Processes
Advertising: Media Planning and Purchasing
Creativity and Innovation
Visual Culture

Elective Modules

Web Design & Development
Digital Film Production
Digital & Experiential Advertising
Packaging Design

Degree Level 3:
Integrated Marketing Communications
Digital Advertising: Individual Professional Project
Research Project Report
Venture Building
Persuasive Copywriting
Digital Advertising Analytics
Digital Advertising: Team Professional Project
Intellectual Property Basics
Exhibition Design

Entry Requirement

Direct Entry to Level 1 of the Degree
STPM
A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects.

A-Level
2 Passes (Grade A-D) in A-Level.

UEC
5 Grade B’s in UEC.

Matriculation/ Foundation
A Pass in Matriculation or Foundation studies with minimum CGPA of 2.00.
Note: Pass an Interview OR submission of Design Portfolio as required.

Entry to Level 2 of the Degree
Related Diploma
A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR a Diploma in Media and Communication or its equivalent.
A pass in DKM / DLKM / DVM with a minimum CGPA of 2.50 subjected to HEP Senate/ Academic Board’s approval. Those with CGPA of 2.00 need at least two years working experience.

Course Fees

Budget
< RM125000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
RM 102,200
Application Fee
RM800
Other Fees
Library Deposit(refundable)/ RM500

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Student Services Department - info@apu.edu.my
Contact Number: 03-8996 1000

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