Asia Pacific University of Technology & Innovation
Asia Pacific University of Technology & Innovation

Asia Pacific University of Technology & Innovation

亚太科技大学

BA (HONS) IN DIGITAL ADVERTISING

Introduction

Discipline
Advertising Design
Program
Bachelor's Degree Program
Qualification Awarded
BA (HONS) IN DIGITAL ADVERTISING
Awarding Institution
Asia Pacific University (APU) Degree Award / APU-DMU Dual Degree Award
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
3 Years/6 Semesters
Intake
June, November
Class Location
  • Asia Pacific University of Technology & Innovation （Bukit Jalil）

Course Syllabus

Major Subjects
Degree Level 1:
Trends and Visual Thinking
Motion Graphics
Creative Project
Project Management
Digital Illustration
Introduction to Graphic Design
Principles of Advertising
Client Brief Concept
Marketing Fundamentals, Consumer Behavior and Creative Practice

Degree Level 2:
From Script to Screen
Digital Film Production
Creativity and Innovation
Visual Culture
Advertising: Industry, Culture and Practice
Professional Practice: Client and Agency Management
Brand Strategy and Application
Advertising: Media Planning and Purchasing
Digital and Experiential Advertising
Copywriting and Creative Direction

Degree Level 3:
Research Project Report
Exhibition Design
Design Futures
Integrated Marketing Communications
Digital Advertising: Individual Professional Project
Digital Advertising Analytics
Digital Advertising: Team Professional Project

Entry Requirement

Direct Entry to Degree Level 1:
• A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects
• 2 Passes in A-Level
• 5 Grade B's in UEC.
• A Pass in Matriculation or Foundation studies with minimum CGPA of 2.00.

Direct Entry to Degree Level 2:
• A Diploma in Design & Media or equivalent with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 but above 2.00 may be admitted subject to a rigorous internal interview or submitting a relevant portfolio.

Note: All applicants will be individually assessed via a portfolio, interview including drawing.

Course Fees

Budget
< RM90000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
RM 87,000
Application Fee
RM800
Other Fees
Library Deposit(refundable)/ RM500

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Student Services Department - info@apu.edu.my
Contact Number: 03-8996 1000

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