Asia Pacific University of Technology & Innovation
Asia Pacific University of Technology & Innovation

Asia Pacific University of Technology & Innovation

亚太科技大学

BA (HONS) IN BUSINESS MANAGEMENT WITH A SPECIALISM IN DIGITAL LEADERSHIP

Introduction

Discipline
Business Information System Management
Program
Bachelor's Degree Program
Qualification Awarded
BA (HONS) IN BUSINESS MANAGEMENT
Awarding Institution
Asia Pacific University (APU) Degree Award / APU-DMU Dual Degree Award
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
3 Years/6 Semesters
Intake
March, June, September, November
Class Location
  • Asia Pacific University of Technology & Innovation （Bukit Jalil）

Course Syllabus

Major Subjects
Degree Level 1:
Introduction to Management
Digital Thinking and Innovation
Quantitative Skills
Business and Communication Skills
Fundamentals of Entrepreneurship
People Management
Accounting Skills
Marketing
Business Law
Business Economics

Degree Level 2:
Behavioural Science in Organisation
Business Ethics and Governance
Operations Management
Business Research Methods
Enterprise Resource Planning with SAP Platform
E-Business Management
Leading Digital Business Transformation
Digital Marketing
Critical Thinking in Management
E-Commerce
Managing Finance OR Financial Management (Choose one)
Commercial Law OR Company Law (Choose one)

Degree Level 3:
Strategic Management
Asian Economics
Entrepreneurship
Contemporary Management
Digital Finance
Digital Strategy and Analytics
Investigation in Digital Leadership
Digital Execution
Digital Leadership Project
Corporate Finance OR Building Customer Relationship (Choose one)
Strategic Marketing Planning OR Innovation Management and New Product Development (Choose one)

Entry Requirement

Direct Entry to Degree Level 1:
• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
• 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
• 5 Grade B’s in UEC with a Pass in Mathematics and English.
• Passed Foundation programme (minimum CGPA of 2.0).

Direct Entry to Degree Level 2:
• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

Course Fees

Budget
< RM100000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
RM92,500
Application Fee
RM800
Other Fees
Library Deposit(refundable)/ RM500

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Student Services Department - info@apu.edu.my
Contact Number: 03-8996 1000

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