厦门大学马来西亚分校
厦门大学马来西亚分校

Xiamen University Malaysia Campus

厦门大学马来西亚分校

Bachelor of Arts in Advertising (Hons)

简介

学科
广告学
课程
学士课程
颁发资格
Bachelor of Arts in Advertising (Hons)
颁发机构
Xiamen University
资格承认
Malaysian Qualifications Agency (MQA)
修习时间
3 years
招生日期
February, April, September
上课地点
  • 厦门大学马来西亚分校 (雪邦)

课程内容

主修科目
Major Core Courses：
-History of Media
-Introduction to New Media Studies
-Introduction to Advertising
-Introduction to Mass Communication
-Photography
-Visual Communication Design
-Advertising Creative
-Media and Communication Law
-Advertising Copywriting
-Marketing
-TV Commercials and Promos
-Brand Management
-Advertising Workshop
-Planning and Evaluation of Public Relations Campaigns
-Advertising Psychology
-Organizational Communication
-Public Relations Workshop
-Research Methodology / Media Research
-Design Thinking
-Final Year Project
-Internship

Major Elective Courses：
-Broadcast and Film Term
-Intercultural Communication
-Introduction to International Communication
-Strategic Communication Planning
-Social Media and Public Relations
-New Media Marketing
-Mobile Marketing
-Data Analysis in Digital Creative Industries

入学资格

STPM：minimum Grade C (NGMP 2.00) in 2 subjects and credit in English Language subject at SPM level or equivalent

STAM：minimum grade of Jayyid and Credit in English Language subject at SPM level or equivalent

UEC：at least grade B in 5 subjects including English Language subject

A-Level：with at least grade D in 2 subjects

SAM：at least Tertiary Entrance Rank (TER) 70 and grade B in 2 related subjects

CPU：average 70% in 6 related subjects

Diploma：at least CGPA 2.00 and Credit in English Language subject at SPM level or equivalent; OR pass Diploma (Level 4 MQF) in Media and Communication field or equivalent

Foundation/Matriculation：at least CGPA 2.00 and Credit in English Language subject at SPM level or equivalent

AND：Other qualifications recognized by Malaysia Government.

课程费用

预算
< RM75000 （全课程学杂费预计总额）
学费
RM24,000 per year

以上列出的费用仅供参考，欲获取准确的学杂费资讯，请点击查询

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