思特雅大学
思特雅大学

UCSI University

思特雅大学

工商管理硕士(蓝海策略)

简介

学科
人力资源管理学, 物流管理与供应链管理学, 行销管理学, 商业行政管理学, 创业学, 国际行销管理学
课程
硕士课程
颁发资格
MBA (Blue Ocean Strategy)
颁发机构
UCSI University
资格承认
Malaysian Qualifications Agency (MQA)
修习时间
1.5 years
招生日期
January, May, September
上课地点
  • 吉隆坡

课程内容

主修科目
BOS FrameworkCodeCourses
Value Proposition
GM535

Marketing Management
Value Proposition
GM539

Research Design & Analysis
Value Proposition
GM540

Consumer Behaviour (elective)

Profit Proposition
GM530

Business Accounting for Decision Making
Profit Proposition
GM533

Economics for Strategic Planning
Profit Proposition
GM543

Financial Management and Policy (elective)

People Proposition
GM534

Leadership
People Proposition
GM531

Business Communication & Negotiation
People Proposition
GM548

Human Resource Management (elective)

Strategic Alignment
GM532

Corporate Strategic Management
Strategic Alignment
GM552

Entrepreneurship (elective)

Blue Ocean Strategy Specialisation
GM536

Blue Ocean Strategy
Blue Ocean Strategy Specialisation
GM537

Blue Ocean Strategy Consulting Practice
Blue Ocean Strategy Specialisation
GM538

Applied Blue Ocean Case Study

入学资格

A recognised bachelor’s degree with minimum CGPA of 2.50 or equivalent: Minimum of five (5) years working experience in a relevant field.

课程费用

预算
< RM50000 (全课程学杂费预计总额)

以上列出的费用仅供参考,欲获取准确的学杂费资讯,请点击查询

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