思特雅大学
思特雅大学

UCSI University

思特雅大学

品牌与广告宣传(荣誉)文学士

简介

学科
电子商务学, 公共行政管理学, 人力资源管理学, 行销管理学, 创业学, 商业行政管理学
课程
学士课程
颁发资格
BA (Hons) Branding and Advertisement
颁发机构
UCSI University
资格承认
Malaysian Qualifications Agency (MQA)
修习时间
3 years
招生日期
January, May, September
上课地点
  • 吉隆坡

课程内容

主修科目
Year 1
Fundamentals of Marketing
Business Information System
Marketing in Practice
Introduction to Branding
Organisational Behaviour
Microeconomics
Statistics and its Application
Fundamentals of Advertising
Macroeconomics
University Life (MPU-U2)
Business Law - Malaysian Perspective (MPU-U3)
Extracurricular Learning Experience 1 (MPU-U4)
Co-operative Placement 1

Year 2
Business Mathematics
Relationship Marketing
Elective 1 **
E-Marketing
Visual Communication
New Product Development
Elective 2 **
Marketing Processes
One-To-One Marketing
Business Research Methods
Design and Layout
Social Media Marketing
Customer Communication
Extracurricular Learning Experience 2 (MPU-U4)
Co-operative Placement 2

Year 3
Strategic Advertising Management
Elective 3 **
Final Year Project A
Final Year Project B
Strategic Brand Management
Service Marketing
Marketing Promotion
Retail Brand Management
Advertising Media Planning
Extracurricular Learning Experience 3 (MPU-U4)
Co-operative Placement 3

Electives
Elective * [any one (1) module]:

Managing People
Entrepreneurship
Elective I * [any one (1) module]:

Business Modelling with Spreadsheet
Management Ethics
Elective II * [any two(2) modules]

Current Issues in Marketing
International Business
Strategic Marketing
Distribution Channel Strategy

入学资格

UCSI Foundation year: Pass, with a minimum CGPA of 2.0.

STPM: Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level

A-levels: Minimum 2 principals (E) in 2 subjects

UEC: Minimum 5 credits (B6) and pass (C8) in Mathematics and English

National Matriculation: Minimum CGPA of 2.0

International Baccalaureate (IB): Minimum score of 26 points in 6 subjects

Canadian Pre-U: Minimum average of 60% in 6 subjects

AUSMAT/HSC/ SACE/TEE/WACE: Minimum average of 60% in 5 subjects

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency: Minimum overall average of 60%

Diploma (business-related)Minimum CGPA of 2.0

课程费用

预算
< RM70000 (全课程学杂费预计总额)
申请费
RM400

以上列出的费用仅供参考,欲获取准确的学杂费资讯,请点击查询

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