思特雅大学
思特雅大学

UCSI University

思特雅大学

市场行销(荣誉)文学士

简介

学科
行销管理学
课程
学士课程
颁发资格
BA (Hons) Marketing
颁发机构
UCSI University
资格承认
Malaysian Qualifications Agency (MQA)
修习时间
3 years
招生日期
January, May, September
上课地点
  • 吉隆坡

课程内容

主修科目
Year 1
Fundamentals of Marketing
Fundamentals of Management
Business Accounting
Microeconomics
Marketing in Practice
Organisational Behaviour
Business Information System
Business Communication
Macroeconomics
Business Law
University Life (MPU-U2)
Business Law – Malaysian Perspective (MPU-U3)
Extracurricular Activity 1 (MPU-U4)
Co-Operative Placement 1

Year 2
One to One Marketing
Business Research Methods
Relationship Marketing
E-Marketing
Marketing Processes
Statistics and Its Application
Entrepreneurship
Managing People
Management Ethics
Customer Communication
Business Modelling and Spreadsheet
Business Mathematics
Internet in Practice
Extracurricular Activity 2 (MPU-U4)
Co-Operative Placement 2

Year 3
Marketing Research Project A
Strategic Marketing
Services Marketing
Retail Marketing
Current Issues in Marketing
Marketing Research Project B
International Business
Marketing Promotion
Strategic Management
Strategic Information Systems Management
Extracurricular Activity 3 (MPU-U4)
Co-Operative Placement 3

入学资格

UCSI Foundation year: Pass, with a minimum CGPA of 2.0

STPMMinimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level

A-levels: Minimum 2 principals (E)

UEC: Minimum 5 credits (B6) and pass (C8) in Mathematics and English

National Matriculation: Minimum CGPA of 2.0

International Baccalaureate (IB): Minimum score of 26 points in 6 subjects

Canadian Pre-U: Minimum average of 60% in 6 subjects

AUSMAT/HSC/ SACE/TEE/WACE: Minimum average of 60% in 5 subjects

Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency: Minimum overall average of 60%

Diploma (business-related)Minimum CGPA of 2.0

Other equivalent qualifications: To be reviewed by the faculty on a case-to-case basis

课程费用

预算
< RM70000 (全课程学杂费预计总额)
申请费
RM400

以上列出的费用仅供参考,欲获取准确的学杂费资讯,请点击查询

课程咨询

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