思特雅大学
思特雅大学

UCSI University

思特雅大学

大众传媒(荣誉)文学士

简介

学科
大众传播学, 广告学, 电视与广播学, 传播管理学, 公共关系学, 新闻学, 媒体研究学, 电影学, 摄影学, 新闻摄影学
课程
学士课程
颁发资格
BA (Hons) Mass Communication
颁发机构
UCSI University
资格承认
Malaysian Qualifications Agency (MQA)
修习时间
3 years
招生日期
January, May, September
上课地点
  • 吉隆坡

课程内容

主修科目
Year 1
Core Courses

Introduction to Mass Communication
Basic Photography
Visual Communication
Introduction to Public Speaking
Introduction to Video Production
Fundamentals of Management
Writing For Mass Communication
University Life (MPU-U2)
Co-operative Placement 1
Extra-curricular Learning Experience 1 (MPU - U4 )​
Major Electives – Choose 3

Introduction to Advertising
Film Studies
Introduction to Public Relations
Introduction to Journalism
Fundamentals of Marketing​
MPU (Compulsory Subjects) - Applicable for Local Students

Hubungan Etnik (MPU - U1)
TITAS (MPU - U1)
Bahasa Kebangsaan A
Religions in Malaysia (MPU - U3)


MPU (Compulsory Subjects) - Applicable for International Students

Malaysian Studies (MPU - U1)
Bahasa Melayu Komunikasi 3 (MPU - U1)
Religions in Malaysia (MPU - U3)






Year 2
Core Courses

Creative Content Development
Mass Communication Research 1
Design & Thinking
New Media Studies
Co-operative Placement 2
Extra-curricular Learning Experience 2 (MPU - U4)
Year 3
Core Courses

​Media, Law & Ethics
Entrepreneurship
Alternative Voices and Issues in Mass Communication
Mass Communication Project
Mass Communication Research 2
Cooperative Placement 3
Extracurricular Learning Experience 3 (MPU - U4)​
Free Elective - Choose 3

Video Editing
New Media Production and Strategies
Corporate Social Responsibility and Event Management
Pop Culture
Advertising Campaign
Introduction to Psychology
Organisational Behaviour
Introduction to Political Science
Critical Issues
Future Directions, Future Casting
Thinking and Being


Mass Communication Pathways – Choose One Pathway

Film & Television – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)

Film Production
Film Appreciation
Documentary Production
Directing and Aesthetics
Scriptwriting
TV Production (CAPSTONE COURSE)

Journalism – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)
Photojournalism
Editing
Feature Writing
New Media Journalism
Broadcast Journalism
Media Publishing for Print and New Media (CAPSTONE COURSE)

Marketing Communications – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)
Creative Copy writing
Marketing Strategies
Brand Communication
Consumer Behavior
Media Planning & Management
Integrated Marketing Communication Campaign

入学资格

Min entry requirement for local qualifications are as below:
A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent;
OR
A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent
OR
A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent;
OR
A Diploma in Media and Communication or its equivalent;
OR
Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.

OR
Minimum 5Bs including English in UEC
English Language requirements for UEC students: A distinction (A+, A or A-)
Students with grade B are required to take English Foundation
Students with grade C are required to take Basic English and English Foundation
English requirement has been changed to min entry requirement that is IELTS 5.0 and TOEFL 500 (programme standard page 25)

课程费用

预算
< RM70000 (全课程学杂费预计总额)
申请费
RM400

以上列出的费用仅供参考,欲获取准确的学杂费资讯,请点击查询

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