新加坡管理学院
新加坡管理学院

Singapore Institute of Management

新加坡管理学院

SIM-UoS - Bachelor of Arts (Honours) in Retail Marketing

简介

学科
行销管理学
课程
学士课程
颁发资格
University of Stirling - Bachelor of Arts (Honours) in Retail Marketing
颁发机构
University of Stirling, Scotland
修习时间
2 年
招生日期
August
上课地点
  • 新加坡管理学院

课程特色

Developed and awarded by University of Stirling, Scotland, this programme is supported by the Institute for Retail Studies (IRS) and its extensive retail networks to ensure relevance, practicality and
The significant contribution of the retail industry cannot be understated in Singapore. Services account for the biggest sector of our economy, with wholesale and retail trade being a key segment of s
With an increasingly competitive retail landscape, being future-ready will help both businesses and professionals like you to become future-ready in order to capitalise on emerging opportunities.
The Bachelor of Arts (Honours) in Retail Marketing programme is developed and awarded by the University of Stirling, Scotland. The programme is supported by Institute for Retail Studies (IRS) and its
Graduates can apply for Stirling’s taught postgraduate programmes including, MSc in Marketing with Retail in UK.
Previous graduates have become successful Buyers, Brand Managers, Operations Managers, Visual Merchandisers and Store Designers.
82.7% graduates found jobs within 6 months of completing their studies

课程内容

主修科目
Bachelor of Arts (Honours) Retail Marketing

Modules
No. of Credits

Year 1
· Fundamentals of Business & Management

· Fundamentals of Marketing

· Leisure Management and Consumption

· Sports Studies – Issues and Concepts

· Sustainable Marketing

· Retail Studies

Year 2 and 3
· Delivering Value in the Digital Age

· Buying and Visual Merchandising

· Digital and Experiential Marketing

· Retail Strategy and Operations

· Understanding Consumers

· Effective Communication and External Relations for Managers

· Multi-Channel Retail Marketing

· International Business

· Marketing Analytics and Brand Creation

· Dissertation

课程费用

预算
< RM150000 (全课程学杂费预计总额)
学费
S$47,187.00
申请费
S$ 481.50 (International students) / S$ 96.30 (Singaporean/PRs)

以上列出的费用仅供参考,欲获取准确的学杂费资讯,请点击查询

课程咨询

SIM Malaysia Rep Office:
30F, The Gardens North Tower, Mid Valley City,
Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia
Whatsapp No: +60 17-457 0878
Office Tel: +603 2035 9680 / 81
Email: sim.my@sim.edu.sg

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