Asia Pacific University of Technology & Innovation
Asia Pacific University of Technology & Innovation

Asia Pacific University of Technology & Innovation




Marketing Management
Bachelor's Degree Program
Qualification Awarded
Awarding Institution
Asia Pacific University (APU) Degree Award / APU-DMU Dual Degree Award
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
3 Years/6 Semesters
March, June, September, November
Class Location
  • Asia Pacific University of Technology & Innovation (Bukit Jalil)

Course Syllabus

Major Subjects
Degree Level 1:
Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Digital Thinking and Innovation
Fundamentals of Entrepreneurship
Business Law
People Management
Quantitative Skills

Degree Level 2:
Behavioral Science in the Organisation
Business Ethics and Governance
Creativity and Innovation
Critical Thinking in Management
International Cultures and Communications
Business Research Methods
Marketing Intelligence and Research
Integrated Marketing Communications 1
B2B Marketing
Digital Marketing
Delivering Customer Value
Consumer Behaviour

Degree Level 3:
Brand Management
Building Customer Relationship
Global Marketing
Innovation Management and New Product Development
Integrated Marketing Communications 2
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Leadership Theory and Practice
Retail Marketing Management
Strategic Marketing Planning

Entry Requirement

Direct Entry to Level 1 of the Degree:
• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
• 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
• 5 Grade B’s in UEC with a Pass in Mathematics and English.
• Passed Foundation programme (minimum CGPA of 2.0).

Direct Entry to Level 2 of the Degree:
• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

Course Fees

< RM100000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
Application Fee
Other Fees
Library Deposit(refundable)/ RM500

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Student Services Department -
Contact Number: 03-8996 1000

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